Role of Digital Asset Management in Marketing | DAM
Digital asset management (DAM) software offers a constructive way for enterprises to find, organize, store, share and retrieve digital content. DAM is easy to use and quick to deploy. It acts as a centralized digital library constituting of clients, peers, employees, clients and other key stakeholders. What Is Digital Asset Management? Digital asset management covers a substantial array of software solutions; from an individual’s personal database to solutions that imitate business content management to digital file library. The best DAM software has core capabilities that revolve around asset sharing, management, retrieval, cloud storage and features for brand management. Role of DAM in marketing Marketers have witnessed the rising importance of Digital Asset Management platforms. Organizations have started to experience better off integration into enterprise-level workflows and processes. This has happened since the integration of digital asset management...