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What is Master Data Management? Master Data management is a process that enables an organisation to link all its critical data to a common reference source helping data integration. Proper MDM can facilitate improved data quality, streamlining data sharing leading to fewer errors and reduced redundancy in business processes. Evolution:- Master data management may have started as an IT-centric toolset for managing single data domains, but the technology has evolved. MDM provides Best-in-Class approach that centralises the management of data, but also creates more fluidity in its distribution, supports more oversight of its accessibility, and generates more business value from its usage. Tools for Master Data Management :- With massive quantity of data generated on daily basis, organisations need proper tools for achieving efficient data management which help them visualise the complex set of data across the organisation generate patterns and make meaning out of it. Some E...

Introduction With the huge surge in the digital revolution, we are all connected with each other through Digital Platform like never before. And due to this fact field of data analytics has seen the boom like never before. We all frequently visit various websites, like, share or comment on various articles, posts, or pictures, etc. All these reactions, posts, shares can be analyzed through multiple analytical tools. The data analysts can analyze your interest in a particular segment and then provide the data to a marketer working in a similar field, who will then pitch a product falling in that category through email or digital advertisement etc. While analyzing an individual’s data to determine his or her preferences in a particular category might have benefitted the data analysts and marketing companies like never before, and they have reaped massive amount of benefits through the proper utilization of analytical tools, but that comes at the expense of a privacy violation of an ...