What is Lead Velocity? How to Measure it & How to Boost it?
If you have come across the Software as a Service ( SaaS ), you may have heard of the term Lead Velocity . This marketing metric is gaining a lot of traction with the Lead Generation & Demand Generation Organizations. Lead Velocity Rate: The lead velocity rate can be defined as the rate at which the Qualified Leads grow each succeeding month. In short, it means the number of potential customers you are currently working on to the customer conversion. According to Jason Lemkin , Founder & CEO of SaaStr , “Lead Velocity Rate is real-time, not lagging, and it clearly predicts your future revenues and growth. And it’s more important strategically than your revenue growth this month or this quarter. Hit your LVR goal every month… and you’re golden. And you’ll see the future of your business 12-18 months out, clear as can be.” How to measure Lead Velocity? It is calculated by subtracting the qualified leads of p...