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What is Marketing Automation? Marketing Automation is software which seeks to achieve the goal of automation of marketing activities. Many marketers have to do repetitive tasks with respect to emails, social media and some other website-related activities. Marketing automation comes in handy in such situations and makes these tasks easier to handle. Generally, the marketing automation solutions are intelligently designed to nurture the leads until they have scored enough to be handed over to the sales team. Typically, the marketing automation solutions are intelligently designed to nurture the leads until they have scored enough to be handed over to the sales team. The scoring here is referred to lead scoring which is based on the implicit buying signals such as whitepaper downloads, page views, and participating in webinars etc. when the lead score reaches to a set limit; it is forwarded to the sales team for the closure. What is the difference between Email Marketing & Ma...

Introduction As we all know, the common practice for marketers is to send the mass emails to all of their potential customers. These potential customers may have opted for the subscription recently or they might have subscribed some time back or in some cases they might not have subscribed. As of date the email marketers could send the emails to all such potential customers. This is clear violation of the privacy of an individual. But from this  25 th  May , it is about to change. Now the marketers will need to have the  Written Consent  of the data subjects (person(s) to whom email is sent). If this compliance is not adhered by, then marketers stand to face hefty  Penalties  that could be as high as  20 million euros or 4% of annual turnover  of the company. Before understanding the extent to which GDPR will affect the email marketers emailing to the European Union (EU) citizens, we must understand what GDPR is first. What is GDPR? Why is ...