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SaaS is delivering centrally hosted applications over the internet as a service. Helping you reduce your efforts in the complex process of installing and maintenance management of any hardware or complex databases. In this growing Market and competitive environment Businesses need to cope by keeping a step ahead of the competition. As the subscription economy has arrived the SaaS monetization provides a platform which enables you to manage subscriptions, depending on the service, package and other parameters. Reasons to move to the cloud and invest in SaaS monetization Cost Reduction:-  The setup cost for SaaS application is comparatively a very less than on-premise systems while some service providers also provide it free of cost. As it’s a  cloud-based service  the cost of customization is very less also less time is required for setup and installation. Space Reduction:-  While the traditional systems occupy physical space for functioning. In a cloud-based ...

Today  Internet of Things (IoT)  is revolutionizing our lives in more ways than one – IoT is everywhere. Initially, IoT was portable, then it eventually progressed to be wearable, and currently, it’s implantable. IoT technology has already changed when and where work is done in practically every industry such as smart homes, smart cities, devices, and the automated workflow in various sectors – Internet Of Things has become a mainstay, and it’s evident that the reliance on the various IoT connected devices will continue to elevate. Let’s take a glance at how industries have begun to harness the potential of IoT Automotive IoT  is shaking up the automotive industry like never before; digital transformation has made its way in the automotive space. By facilitating human-to-human, machine-to-machine, and human-to-machine interactions, IoT seeks to expedite processes and enrich people’s lives. IoT has enabled smart cars with built-in sensors that aid in efficient pa...

Maself-learn and improve from the past data inputs and predict the future output on the basis of statistical analysis without being explicitly programmed. With the application of artificial intelligence,  machine learning used to take place behind the scene web activity prediction and has now found new grounds in the field of marketing, technology (self-driving cars) and effective web searches. Along with this growing application, several machine learning misconceptions have grown about it with false expectations leading to failure for data scientists. Common Misconceptions about Machine Learning are mentioned below Large data leads to a more accurate outcome We expect that more the data is fed to Machine learning algorithm the more accurate and intelligent it gets and make decisions like a human. But, there is a trick named transfer learning where you can teach a machine learning system to use a large data set and transfer it to a small amount of data and get better outc...

With the advancement of new digital business models and the growth opportunities companies are required to re-evaluate ERP’s role. Artificial Intelligence helps cloud ERP providers to reduce the gap legacy ERP systems fails to do. Reducing Legacy ERP Gaps with Artificial Intelligence Business today is successful when an ERP system is constantly being updated. That makes a huge gap between Cloud ERP platforms’ potential and where their present legacy counterparts. Cloud platforms give additional integration choices and additional flexibility to enhance usability that is one among the largest drawbacks of ERP systems. AI- and machine learning insights, Cloud ERP platforms, and apps can improve ERP systems and their contributions to business growth. The following are best ten ways that to enhance Cloud ERP with AI and machine learning, bridging the knowledge gap with ERP systems : Cloud ERP platforms ought to produce a self-learning information system involving machine learning acro...

he data generated from the  internet of things  (IoT) devices is set to exceed 40trillion GB by 2022. To cope with this recently Google has announced it would launch two new products to their cloud platform the Edge TPU, a new hardware chip, and Cloud IoT Edge, an expansion of the Google Cloud AI. The Edge TPU is a purpose-built ASIC chip designed by Google to run TensorFlow Lite ML models at the edge for running machine learning workloads written for its TensorFlow framework. This would lead to faster predictions in local processing and real-time along with reduced data privacy risks. Cloud IoT Edge:- Cloud IoT Edge the software that enhances Google Cloud’s powerful data processing and machine learning capabilities making  IoT applications  much intelligent, solid and secure. How Cloud IoT Edge Works:- Source:-  https://cloud.google.com/iot-edge/ Google Cloud Platform:-  The Google cloud platform is an integrated software stack with ML abilit...

Today, we sit on the precipice of another perfect storm, this time ushering in the era of the internet of things (IOT) as more and more unconnected devices become connected. The digital age has transformed virtually all aspects of everyday life. As data continues to migrate online, digital data becomes more pervasive. With the growth of the Internet of Things (IoT), cloud migration and extensive use of mobile applications, the cost of a data breach will increase too. Connected devices introduced by employees to company networks pose some of the most significant risks. With barring IoT outright not an option, companies will need to roll out tailored best practices and standards. The Internet of Things can be blooming, but it brings to some major IoT security concerns. Issues in IOT and IOT Security The problems originate with the lack of universal IoT standards for security. With so many different vendors producing IoT devices, such as sensors, there’s been no original secure firm...

Introduction The current EDI sys conducts a vital role in the transfer of electronic business information. Blockchain the next big thing, referred to as the Game changer the most important invention after internet itself blockchain technology applications will enable greater supply chain efficiency than before. Blockchain:- The blockchain is a distributed database that holds records of digital data or events in a way that makes them tamper-resistant.  The transactions are stored in an organized manner called as blocks, while the next transactions are stored in a new block. In the arrangement, every transaction has its own timestamp which is secured by a cryptologic process, whereas these several blocks arranged in a logical sequence of transaction piles up to make a chain where. To round it up blockchain is a record-maintaining mechanism. Source:-  https://blockgeeks.com/guides/blockchain-applications/ 4 blockchain technology applications that are transforming the ...

Augmented reality (AR)  has now already become a buzzword in the present era of science and technology. It’s never easy nowadays to find someone who has never heard of Pokémon GO, a bestselling AR mobile game played by billions of people all over the world. Why is the inclination towards Augmented Reality in the field of Advertisement? The present world is digitally advanced now: according to a survey by We Are Social, there are approx. 3.8 billion active internet users all over the world. There’s lot of work for marketers and advertisers. This is the reason for the rise of the digital advertising market: worldwide spending on digital ads is expected to reach $229 billion this year and over $335 billion by 2020. Get prepared see to the all-new  Facebook augmented reality ads  in the News Feed of Facebook. The social media marketing declared Tuesday that it’s starting to test  augmented reality advertisements  in the News Feed with the help of fi...

What is GDPR? General Data Protection Regulation (GDPR)  proposed by the European Commission is to strengthen and unify data protection for individuals within the European Union (EU), while addressing the export of personal data outside the EU. This new regulation is not limited to European businesses that work with the customer data of EU citizens – it applies to any entities that operate with said businesses as well, thus making GDPR a global data protection law. Wrap-Up: You are GDPR Checklist. Ready to apply our recommendations? Here’s your checklist to avoid GDPR Pop-Ups: Add a consent checkbox to your popups or activate double opt-in in your email marketing solution to collect a valid consent If you’re using lead magnets, update them to comply with the new regulation Include your data processors (including WisePops, if you’re a client) in your privacy policy If you were not collecting a GDPR-compliant consent before now, send a re-permission email Next, get yourself...

Starting in July, Google announced a major change in its mobile ranking factors with speed being the most crucial factor in SEO. Google Speed Update aims to improve page loading speeds and use it as another ranking factor in mobile searches. With Google seeing the increased mobile usage in the past few years with technological development in mobiles and service providers, they want to ensure that users would be able to have a good experience accessing the mobile website which led to the Speed Update. Although mobile sites are highly accessible, some of them still have performance issues which cause speed and usability issues. With the Google page Speed update, users would expect better –performing pages, leading to SEO companies focusing on their mobile optimization efforts more than ever. How will it affect page ranking? According to Google’s  Zhiheng Wang and Doantam Phan  wrote: “The “Speed Update,” as we’re calling it, will only affect pages that deliver the sl...

The General Data Protection Regulation  is a regulation in EU law on data protection and privacy for all of the individuals within the European Union (EU) and the European Economic Area (EEA), inclusive of the export of personal data outside the EU and EEA areas. The GDPR ultimate aim is to provide control to citizens over their data as well as solve the complexity in the regulatory environment for international business by unifying the regulation within the EU. The California Consumer Privacy Act of 2018  is set to dramatically bring a change in businesses methods of handling data in the populous states. Companies storing vast amounts of personal information- which includes major players like Facebook and Google – will be asked to disclose the data types they collect, as well as allow consumers to opt out of having their data sold. The legislation, which is somewhere similar to Europe’s new GDPR rules, is the result of a final minute attempt to head off a ballot measure t...

In this modern age of digital revolution, data has become equally important as oil once was. Data plays a crucial role in facilitating and optimizing the day to day business operations of an organization. As this data is sensitive information; it has to be protected and ensured that it doesn’t fall into the wrong hands. Also, as this data grows exponentially, the space required to store the data is so consuming. This data cannot be stored in your organization’s network anymore. This data can get misplaced, manipulated and be tampered with if it’s kept locally. There could be several other consequences eventually leading to losing clients. Should the companies switch to Cloud Strategies? Cloud has become the most sought-after solution for the optimization requirements such as availability, accessibility, infrastructure, performance, etc. But does this approach indeed turn out to be the ideal solution? Are the companies going for the cloud strategy without even fully understand...

Half of 2018 has finished, and looking at how everyone has fared, it can be safe to assume that till now 2018 has been a difficult year for everyone, and it has been no different for the good folks at Microsoft as well. If being criticized for environmental pollution for their submerged data centers was not enough, a lot of other things have gone wrong for them, as well as a  Microsoft acquisitions  shopping spree to maybe ward off the sad news galore. Microsoft In First Half Of 2018 Let’s pick up from the biggest news of the lot. The Azure servers in Northern Europe suffered an outage, and it was not for a couple of minutes. Apparently, the unusually warm summers that Ireland is experiencing has somewhat led to the servers overheating and resulting in a shutdown. Someone at Microsoft seems to have not accounted global warming impacts into the server atmospheric conditions planning. And this  Azure absenteeism  is on the back of two new data centres being promi...

If you have come across the Software as a Service ( SaaS ), you may have heard of the term  Lead Velocity . This marketing metric is gaining a lot of traction with the  Lead Generation  &  Demand Generation  Organizations. Lead Velocity Rate: The lead velocity rate can be defined as the rate at which the  Qualified Leads  grow each succeeding month. In short, it means the number of potential customers you are currently working on to the customer conversion. According to  Jason Lemkin ,  Founder & CEO of  SaaStr , “Lead Velocity Rate is real-time, not lagging, and it clearly predicts your future revenues and growth. And it’s more important strategically than your revenue growth this month or this quarter. Hit your LVR goal every month… and you’re golden. And you’ll see the future of your business 12-18 months out, clear as can be.” How to measure Lead Velocity? It is calculated by subtracting the qualified leads of p...

What is Marketing Automation? Marketing Automation is software which seeks to achieve the goal of automation of marketing activities. Many marketers have to do repetitive tasks with respect to emails, social media and some other website-related activities. Marketing automation comes in handy in such situations and makes these tasks easier to handle. Generally, the marketing automation solutions are intelligently designed to nurture the leads until they have scored enough to be handed over to the sales team. Typically, the marketing automation solutions are intelligently designed to nurture the leads until they have scored enough to be handed over to the sales team. The scoring here is referred to lead scoring which is based on the implicit buying signals such as whitepaper downloads, page views, and participating in webinars etc. when the lead score reaches to a set limit; it is forwarded to the sales team for the closure. What is the difference between Email Marketing & Ma...

In the flow of business, the sales and marketing team is always hard at work in generating more leads and following up on them to close the sale. Yet, many fail to realize the importance of nurturing leads. For those who do not know  what is lead nurturing , it is the process in which a relationship needs to be developed with the potential buyers at every stage of the customer journey, throughout the funnel. This can be achieved through effective marketing and communications, such as addressing the received feedback and reverting it in the best possible manner. Key Ways To Nurture Leads & Customers To effectively be able to nurture the leads, one has to have a  lead nurturing strategy  in place. So here we have discussed some of the key ways to nurture leads that can help you strategize well. Understanding the lead journey: Generally, there are two types of leads that come up, sales leads and marketing leads. Sales follow up their leads, and marketing forwards...

As new technologies surface through innovations and inventions, it affects our daily way of life. This includes on the personal end as well as on the business end. As newer business technologies come up, processes have to be changed to incorporate the new changes and to ensure the business practices stay up to date. In such a scenario, the need of the hour is business process re-engineering, while many confuse it as business process management. So let’s have a look at what is business process re-engineering . What Is Business Process Reengineering? The process of changing the core functions of the business resulting in new processes and workflows is called business process reengineering (BPR). In BPR one does not just make changes to the existing practices to suit the needs of the modern business practices, but totally revamps the entire process from the ground up. It is a systematic process with business process re-engineering tools to be used to bring the new process in play. M...

What is Robotic Process Automation? A business process automation technology which is based on the notion of Artificial Intelligence (AI) or software robots is called  Robot process Automation technology . An application of technology monitored by business logic and structured input for automation of business processes is known as an RPA. With the aid of RPA, an organization can configure a robot to communicate with other smart systems, to manipulate data, and to trigger responses. The RPA tools can be used right from a simple response generation to an email to the deployment of hundreds of bots to automate jobs in a system. The Journey of RPA: Although the term ‘ RPA ’ was first coined in the early  2000s , it had been the work in progress even before then. The evolution RPA took place with the help of 3 key technologies namely  Artificial   Intelligence ,  Workflow Automation , and the  Screen Scraping . It is the  combination of thes...

Data has become the new currency in the business world. Earlier data would only mean operational data and various databases. The proof of this lies in the fact that if you Google the term database or data architecture, you will receive responses such as Hadoop, NoSQL, etc. But when you have data coming in from all sides of the ecosystem, it becomes that much tougher to manage all of the data, and hence the importance of a modern data architecture creeps up. What is Data Architecture? Data architecture is a system in place in which all the data policies are defined in terms of collecting, organizing and using of the data. The previous data architecture was capable of handling the data of the past but the new data types require a more sophisticated architecture, and hence the need for modern data architecture components. Today, data is available from multiple sources such as sensor data, social media, IoT, operational logs, etc. and they are not similar in nature, thus requiring a ...

he officials in Brussels have insisted that the new data protection law GDPR does not apply to  European Commission  unlike to companies and governments. The Data Leak on EU’s Website It comes as a shocking revelation for us after an embarrassing leak of personal data of hundreds of EU citizens by the  European Commission (EU)  itself. In an embarrassing fiasco, the leak includes names, postal addresses, email details, and professions of almost  700 EU citizens . Along with this, in some cases, even postal codes and addresses of  British citizens  were revealed. It can be easily accessed online at European Commission’s official website  Europa.eu  in Excel spreadsheets uploaded in 2013. The Irony A data protection expert from a law firm based in London focussed on the  irony  of the European Union’s admission. He said that the breach has raised some serious questions about the  general level of compliance and wh...