A More Tougher Data Privacy Law to Hit U.S. than GDPR

The General Data Protection Regulation is a regulation in EU law on data protection and privacy for all of the individuals within the European Union (EU) and the European Economic Area (EEA), inclusive of the export of personal data outside the EU and EEA areas. The GDPR ultimate aim is to provide control to citizens over their data as well as solve the complexity in the regulatory environment for international business by unifying the regulation within the EU.
The California Consumer Privacy Act of 2018 is set to dramatically bring a change in businesses methods of handling data in the populous states. Companies storing vast amounts of personal information- which includes major players like Facebook and Google – will be asked to disclose the data types they collect, as well as allow consumers to opt out of having their data sold. The legislation, which is somewhere similar to Europe’s new GDPR rules, is the result of a final minute attempt to head off a ballot measure that would have brought a slightly different set of privacy rules to the state.

A strange path to regulation

Silicon Valley hasn’t been eager for new privacy regulations, but in a strange twist, tech companies didn’t fight this bill – and some openly supported it.That’s likely because a ballot measure, cleared for a vote in California this fall, would’ve been even harder on tech companies collecting personal information. The initiative was more detailed in what it forces companies to disclose, and it demanded higher fines for lawbreakers.Tech giants Google, Microsoft, Amazon, Uber and Facebook, as well as internet service providers Comcast, Cox, Verizon and AT&T, had already started lining up against the ballot initiative.

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