Customer Centric Marketing Strategies
Customer centric marketing strategy is one of the approaches and strategies wherein the task of any business is to focus on customers and plan accordingly. This strategy uses the long term metrics to understand the behavior of the customers and to see from their point of view. In traditional marketing, marketing occurs during the selling process, where the view of marketing team is to make a product and then sell it. The traditional marketing approach does not take into anything from wants, perceptions, or preferences of a customer to their demographics or buying criteria. Whereas in customer centric marketing approach, a firm focuses on all the above mentioned factors and a proper delivery process. Building an accurate marketing strategy requires a blend of flexibility and discipline. Companies are redesigning their business models and work flows by building cross-functional teams which need to be responsible for each other. A marketer will be successful when it cultivates custome...