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Before we get into lead generation vs demand generation, let us first know what they are. Although these terms have been used interchangeably in the B2B scenario, they are not the same thing. Here we’ll highlight some significant differences between lead generation and demand generation, something which every B2B executive or sales leader should know about. Understanding how lead generation fits into a holistic demand generation strategy can help your company adopt smarter methods of measuring demand generation and enhancing your data-driven marketing programs. Read More;  https://www.wisdomplexus.com/blogs/lead-generation-vs-demand-generation

One of the challenges for businesses, particularly the newly launched companies and other organizations operating in crowded markets, is demand generation. In this blog, we’ll be covering what is demand generation all about, how it is different from “traditional” lead generation, and going over basic four demand generation strategies to improve your business. By the end of this post, you will have a distinct idea about what is required to get people curious about your products and keep those qualified leads rolling in, so let’s get started. Firstly, you should know  what Demand Generation is , it is the Process of generating demand for a business products or services practiced through a gradual and holistic process that usually spans entire marketing departments. Demand Generation vs. Lead Generation Although demand generation and traditional lead generation might seem very similar, there’s a vital difference between the two. Mostly, the most significant difference between de...

If you have come across the Software as a Service ( SaaS ), you may have heard of the term  Lead Velocity . This marketing metric is gaining a lot of traction with the  Lead Generation  &  Demand Generation  Organizations. Lead Velocity Rate: The lead velocity rate can be defined as the rate at which the  Qualified Leads  grow each succeeding month. In short, it means the number of potential customers you are currently working on to the customer conversion. According to  Jason Lemkin ,  Founder & CEO of  SaaStr , “Lead Velocity Rate is real-time, not lagging, and it clearly predicts your future revenues and growth. And it’s more important strategically than your revenue growth this month or this quarter. Hit your LVR goal every month… and you’re golden. And you’ll see the future of your business 12-18 months out, clear as can be.” How to measure Lead Velocity? It is calculated by subtracting the qualified leads of p...

Surveys are the underdogs in the lead generation process. They have always been looked at as a tool to gather feedback after the entire marketing or sales process has been executed. But no one really understood the importance of surveys, especially in  B2B  demand generation where the need of the customer is more important in comparison to selling a standardized product in the B2C market. Hence we have decided to discuss some details and tips on how one can use surveys, especially for B2B demand generation. The Role of Surveys in B2B  Demand Generation Using surveys to gather market intelligence: Most leads will only provide you a small quantum of information such as the name, email id and the company the person works in. But what about the information which actually matters the most? Such as the decision makers, what problems the company is facing which they want solved, what is the level of commitment in terms of looking out for a solution and when they are m...