Lead Generation vs Demand Generation: Understand the difference

Before we get into lead generation vs demand generation, let us first know what they are. Although these terms have been used interchangeably in the B2B scenario, they are not the same thing.
Here we’ll highlight some significant differences between lead generation and demand generation, something which every B2B executive or sales leader should know about.
Understanding how lead generation fits into a holistic demand generation strategy can help your company adopt smarter methods of measuring demand generation and enhancing your data-driven marketing programs.

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