Has GDPR Pop Ups Restricted My Access to Information on the Web?

What is GDPR?
General Data Protection Regulation (GDPR) proposed by the European Commission is to strengthen and unify data protection for individuals within the European Union (EU), while addressing the export of personal data outside the EU. This new regulation is not limited to European businesses that work with the customer data of EU citizens – it applies to any entities that operate with said businesses as well, thus making GDPR a global data protection law.
Wrap-Up: You are GDPR Checklist. Ready to apply our recommendations? Here’s your checklist to avoid GDPR Pop-Ups:
Add a consent checkbox to your popups or activate double opt-in in your email marketing solution to collect a valid consent
If you’re using lead magnets, update them to comply with the new regulation
Include your data processors (including WisePops, if you’re a client) in your privacy policy
If you were not collecting a GDPR-compliant consent before now, send a re-permission email
Next, get yourself GDPR ready with these useful tips mentioned below:
  • Involve all the stakeholders: IT alone cannot meet all the requirements of GDPR. Start a task force that includes marketing, sales, operations, finance.
  • Create a data protection plan: Companies mostly have an idea ready, but the plan must be updated and reviewed to make sure that it always aligns with GDPR requirements.

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