What Is Facebook augmented reality ads and How Does It Work?

Augmented reality (AR) has now already become a buzzword in the present era of science and technology. It’s never easy nowadays to find someone who has never heard of Pokémon GO, a bestselling AR mobile game played by billions of people all over the world.
Why is the inclination towards Augmented Reality in the field of Advertisement?
The present world is digitally advanced now: according to a survey by We Are Social, there are approx. 3.8 billion active internet users all over the world. There’s lot of work for marketers and advertisers. This is the reason for the rise of the digital advertising market: worldwide spending on digital ads is expected to reach $229 billion this year and over $335 billion by 2020.

Get prepared see to the all-new Facebook augmented reality ads in the News Feed of Facebook. The social media marketing declared Tuesday that it’s starting to test augmented reality advertisements in the News Feed with the help of firms like Michael Kors, Sephora and Wayfair. For example, when people play Pokemon Go on their smartphone, the technology that visually superimposes Pokemon on their street corner is considered AR. 

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