GDPR: Why is your Inbox Flooded with all those Terms of Service & Privacy Policy update Emails?

If you are an average internet user like I am, there is a good chance you must be experiencing a heavy influx of emails from different websites you use on a regular basis. And if not emails, then a pop-up on every website informing of changes in their privacy policy. Now you must be wondering somewhere at the back of your mind, why is everyone updating privacy policy all of a sudden? Well, there is a pretty good explanation to it. It is the European Union’s General Data Protection Regulation (a.k.a. GDPR).

Why So Many Privacy Policy Updates?

Now that is a very good question, the answer of which lies in the new GDPR policies enforced by the EU on websites serving the EU populace. According to the rules, every website which is catering to the EU’s population must have GDPR compliant privacy policy that states that no website is allowed to collect or use the data of EU residents without their prior permission. This has enabled the users to be in control of their data and created a transparency between users and the websites.
This is an appreciative move by the EU, but it has also resulted in many websites, especially the ones based in the US to block out EU residents from accessing their websites as they are non-compliant. The enforcement of the new regulations should be lauded as the fines for non-compliance are quite harsh, to the tune of €20 million or 4% of the company’s annual global revenue, whichever is higher.

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