Role of Influencer marketing in Branding

What is Influencer Marketing?

Influencer marketing is the process in which individuals are appointed to target and pitch a particular product to the segmented audience on specific marketing platform Where the influencer acts as a content driver to reach out these small chunks and then driving them to a broader market. Influencer marketing is a moreover hybrid form of marketing with old and new ideas blended to create a new model and generate high ROI. The old idea of celebrity endorsement blended with new day content marketing leading to new branding strategy is the talk of the day.

What are key components of Influencer Marketing?

Some discipline components result in efficient influencer marketing, some of them are mentioned below:-
• Does your product have mass appeal?
• Are there influencers for your product out there?
• Identify key brand influencers related to your product.
• Create campaigns directed towards these influencers.

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