How to step up your SEO game in 2019? | SEO strategy

With Google changing the rules of SEO game and making constant algorithm changes every few months, learning how to optimize your website may sound overwhelming, especially if you are a SMB.
So how do you keep up with the SEO game in this ever-changing environment?
Below are some SEO tips and tricks to optimize your website like a pro:
  1. Find an Opportunity Keyword: Keywords with an organic, high click-through rate is referred to as an opportunity keyword. Keyword optimization accounts for an integral part of increasing your website traffic.
  2. Analyze Google’s First Page: After finding the opportunity keywords, it’s time to check what is already working for that particular keyword. Scan the top 9-10 results and see if there is any pattern. You can follow a similar pattern for your own page to increase the ranking.

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