DAM: Core Essentials of Digital Marketing Technology | WisdomPlexus
In an era where thousands of marketing technologies are developed across the number of verticals, but there are just four essential components. Three of them are consistent. Almost all the companies are familiar with these components, i.e marketing automation, content management and customer relationship management and last one which is moving to the hearts of enterprises Digital Asset Management (DAM).
As more organisations rely on rich content to drive marketing programs, they need to manage content across multiple platforms effectively.
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