How the latest GDPR trends affect Analytics
Introduction With the huge surge in the digital revolution, we are all connected with each other through Digital Platform like never before. And due to this fact field of data analytics has seen the boom like never before. We all frequently visit various websites, like, share or comment on various articles, posts, or pictures, etc. All these reactions, posts, shares can be analyzed through multiple analytical tools. The data analysts can analyze your interest in a particular segment and then provide the data to a marketer working in a similar field, who will then pitch a product falling in that category through email or digital advertisement etc. While analyzing an individual’s data to determine his or her preferences in a particular category might have benefitted the data analysts and marketing companies like never before, and they have reaped massive amount of benefits through the proper utilization of analytical tools, but that comes at the expense of a privacy violation of an ...